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Why Website Design is as Important as Functionality


It is estimated that nearly seven hundred million people worldwide use the Internet. America alone makes up about 12% of that with 77% of our population going online. The look and feel of your website has become increasingly important in order to compete for the attention of web users.

Quality Web Design

Although quality content is a must for your site, recent research shows that design and appearance is just as important and possibly more important than heavy verbiage. In fact, a four year long research study done at Stanford University, showed that 49% of the test subjects commented about a sites look as the first thing that they noticed and that the site design and layout was what they used to determine the credibility of the company. Your site needs to show to the viewers that they can trust you. A clean and professionally done website shows that you are a clean and professional business and will set you apart from your competition. Looks might not always alter the performance of your site but they will definitely influence how satisfied a viewer is.

Experienced Web Designer

Experience is key. The site designer needs to know where the placement of certain functions need to go. Your average users will have expectations of where they think certain actions will be and how the site should operate. You do not want to upset the viewer by forcing them to struggle while navigating your site. This will cause them to become frustrated and move on to a different and a more user-friendly site. Websites need to be geared to the customers that you are trying to work for. Who are you selling to? Graphics obviously aid in these areas but they can also hurt. Business sites need graphics that are relevant and appropriate. In some cases an inexperienced designer can in fact turn off clients by overwhelming them with too many distractions or images to comprehend. Animations are great, IF they are used correctly. The viewer needs to be warned that there will be animations or videos and they must have the option to play it. An introductory video clip may be effective but great care needs to be used as not to annoy or frustrate the viewer.

Custom Web Design

Our world is advancing at incredible rates, your company can too. Let us connect you to your clients and guarantee that your website is as professional as your company is. FDI tailors each website to have individuality and to be personal to each company regardless of size. There is a lot that goes into web-design aesthetically and functionality, but that is why we are here.

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